Some people may have an easier time toning down to fluff/narrative level than others, but overall I think most people have been having fun. Yes I could have enforced "you must play this army," or "only these armies allowed" but then if people aren't playing what they want to play they aren't going to keep up with it. I can't make everyone perfectly happy but I'm trying to give a framework for some narrative/less competitive play and overall I think it's gone pretty well so far.
If you want a pure fluff-puff narrative campaign you would really have to grab 5-8 close friends who you know also want that style and do something smaller. I would love to be a part of that, but it's never going to be achievable in this format.So, let's try to get back on topic ...