dont play 40k either, so no way would I pay 50 bucks for 5 minis unassembled and unpainted.
I have no issue with anyone enjoying the new AoS, but AoS is not 9th edition that was expected and their pricing just gets crazier and crazier. Indeed, the models are even a new scale, so old models do not match the aesthetic.
besides, already tried the rules once, a very simple and boring game with little to no strategy IMHO