Quote Originally Posted by karlthepagan View Post
The perfectly rational consumer shows no brand loyalty.
Quote Originally Posted by The Dude View Post
Isn't that only the case when there is actually a competitor making the same product? Only GW makes Warhammer. Sure other companies make wargames, but I don't play "wargames", I play Warhammer.
Both of those statements are correct. And before "counts as" comes up, remember - purchasing models that people/tournaments won't let you use consistently sounds irrational to me.