I think they need to reduce the stretch goal increments form 25k to 10k, particularly to get the other 2 clans unlocked.

I just remember watching the malifaux rpg ks stall out, specifically because the stretch goals were too far apart in terms of dollar amounts, so then people stopped backing, then started dropping, and it exacerbated the problem. When they finally got around to adjusting things, it was a bit too late as the community had built up a distaste for how the project had been run.

Granted, you can make the argument that people shouldn't have the sense of entitlement to getting more than what was there when the ks started, but the stretch goal precedent has been set, in part due to the way the RK campaign was run, so expectations are based on that now. So people expect to be getting a super awesome deal as opposed to being happy with a moderate one.